On July 5th UK interiors and lifestyle brand The White Company opened its doors on Grafton Street much to our delight. Originally created by entrepreneur Chrissie Rucker when she was finding it difficult to find quality, well designed bed linen. Fast forward 23 years and the White Company are now the ‘go to’ brand for impeccably stylish, beautifully designed homeware products, mostly in white! What started as a 12-page mail-order brochure has grown into a multi-channel, international business, yet Chrissie’s love of crafting impeccably stylish products, principally in white, has never wavered.
The White Company believe the lives we make with the people we love are what makes life truly special. ‘To us, the simple daily pleasures of home, friendships and family are as important as life’s big milestones. We want to give our customers the outstanding quality products and wonderful service to make the most of every day. It’s something we call Perfect Simplicity – inspiration for life’
Travelling the globe, from Italy to Vietnam, in search of the very best fabrications: the softest cashmere, the purest silk, the most beautiful linen and the finest stoneware. Their products are truly best-in-class – ensuring everything made is easy to care for, wonderfully durable, and made to last. Fair to say, The White Company seem to have that little bit of ‘lux’ we all want in our life.